Heckman Mow & Go
- The problem
- Three different businesses were operating under one name, and nothing online said which one you were looking at. A customer searching for a dumpster and a customer searching for weekly mowing landed in the same undifferentiated place, and neither could tell whether the company covered their town.
- What we changed
- We led the homepage with lawn care, the service that brings in the most work, and gave each of the seven service lines its own page so every job type has somewhere to rank and convert. Seven town pages now state the service area in plain terms. The hero runs real drone footage of the crews and equipment instead of stock imagery, and tap-to-call stays within reach on every screen.